The Ministry of Environment, Water, and Agriculture, in collaboration with the Saudi Organic Farming Association in Riyadh, organized an important workshop on digital marketing for organic products, with the aim of supporting the organic products market and empowering farmers and marketers in this important sector. The workshop saw broad participation from experts and specialists in the field of digital marketing, as well as farmers and representatives of retail outlets.
It is worth noting that the workshop addressed several key topics, including: contributing to digital marketing strategies for organic products, developing marketing plans, and reviewing applied studies on consumer behavior regarding organic products. The importance of staying abreast of developments in the organic sector and enhancing effectiveness through participation in Organic Food Day and the Biofach Organic Food Fair was also emphasized. The session concluded with an open discussion during which participants asked questions, followed by the presentation of certificates of attendance.