The Saudi Organic Farming Association participated in the Fruit Attraction 2026 exhibition held in the Spanish capital, Madrid, where the association’s delegation learned about the latest global technologies, solutions, and innovations in the agricultural sector, and learned about the most notable experiences and pioneering practices that contribute to the development of the organic agriculture system, increase production efficiency, and enhance the competitiveness of organic farmers in the Kingdom of Saudi Arabia. The Association’s participation included reviewing global developments and trends in agriculture, exploring opportunities and best practices that could contribute to the advancement of organic farming practices, and leveraging innovative solutions that support improved production quality and enhanced sustainability.This participation is an extension of the Saudi Organic Farming Association’s efforts to keep pace with global developments in the agricultural sector, promote the exchange of knowledge and expertise, and explore opportunities that contribute to supporting the growth of the organic agriculture sector in the Kingdom, thereby enhancing its sustainability and competitiveness, and supports its aspirations for a more efficient and sustainable agricultural future.